888 launches advertising campaign to raise awareness of potentially problematic gambling

888, one of the world’s leading online gaming and entertainment solutions providers, has launched a new advertising campaign to help raise awareness of potentially problematic gambling.

With the slogan "Too much is too much", 888 has released adverts that use three everyday themes to encourage moderation, highlight the dangers of excess and build awareness of gamblingrelated harm. The advertising campaign goes live on TV and in the national press in the UK from 5-18 January 2020 and can be seen across Facebook, Twitter, YouTube and other online channels. It was developed following research and consultation with customers and focused on ensuring a safe and secure gaming environment for all of our customers.

888’s objective is to ensure that all those who visit the Group’s websites can do so with confidence and safety. The campaign is aligned to 888s strategy to protect customers and provide a safe and secure environment for all customers.

Itai Pazner, CEO 888 Holdings, commented:

This advertising campaign is aimed at raising awareness of excessive gambling by using scenarios
that anyone can relate to. We want to help customers think about the way they gamble.

At 888, we put customer safety at the heart of everything we do and we are continuously investing
significant resources to ensure customers can enjoy a safe and secure gaming environment with

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08 Jan 2020

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