The Group’s operations are split into three divisions, all of which house world-class brands, and offer leading products to excite and engage our customers.


UK&I Online

Our sports betting and gaming brands are some of the most popular in the UK&I. William Hill and 888casino are our flagship brands, offering market leading products to millions of customers every month.


UK Retail

Our William Hill retail estate has been a permanent fixture on the UK high street since 1966. We now have a portfolio of a little over 1,300 shops offering exciting betting and gaming products to millions of customers all across the UK, complementing our online offering.



Our International division serves customers worldwide using our range of world-class brands, with a primary focus on our other core markets of Italy, Spain, and Denmark.