Celtic Football Club announces in-stadium betting partnership with William Hill

Celtic FC has announced that William Hill, one of the world’s leading sports betting brands, has become the club's official in-stadium betting partner.

The new partnership will see William Hill offering betting facilities at the iconic Celtic Park for the next two seasons. The agreement will bring an exciting element to Hoops fans' matchday experience and allow supporters to take advantage of exclusive offers and promotions from William Hill.

William Hill has been part of the local community for decades and has recently transformed its retail shop outside Paradise.

Liam McKee, Director of Media & UK Creative said: "We are delighted to partner up with Celtic at their iconic home and deliver our unrivalled retail betting experience to the Celtic faithful. It promises to be another exciting season at Paradise, and we are thrilled to be along for the journey."

Adrian Filby, Celtic FC Commercial Director added: “We are very pleased to be partnering with an industry leader in William Hill. We are certain that supporters who use this service will benefit from an enhanced stadium experience throughout the season.”


About William Hill

William Hill started his business in 1934, travelling on a motorbike, taking bets in the local area of Birmingham. Continuing the innovative spirit of our founder, we have grown into an international and multi-brand business which, in 2022, was acquired by 888 Holdings plc, one of the world’s leading online betting and gaming companies.

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04 Nov 2022

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