Sale of US B2C assets to Hard Rock Digital

888 (LSE: 888), one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888 and Mr Green, today announces the conclusion of its strategic review of US B2C operations. As a result of the review the Group has agreed the sale of selected assets to Hard Rock Digital (“HRD”), completion of which is conditional upon, amongst other items, relevant regulatory approvals. It is expected that the disposal will be completed in a number of phases, with final completion expected in Q4 2024. 

The Group has commenced a controlled exit of its remaining US B2C operations, with the intention of fully ceasing operations by the end of 2024, subject to regulatory approvals and process. The exit of US B2C operations is expected to realise a recurring annualised benefit to Adjusted EBITDA of approximately £25 million from 2025 onwards. The Group intends to reinvest approximately £10 million of these savings into growth and value creation initiatives. 

The combined net impact of the sale and exit of US B2C were already incorporated into the financial targets that the Group announced on 26 March 2024. The Group currently expects to incur net one-off cash costs of approximately £40 million in relation to the exit of the US, inclusive of the brand licence termination fee already announced, with such payments occurring from 2024 until 2029. 


Enquiries and further information:


888 Holdings Plc

+44(0) 800 029 3050

Per Widerstrom, CEO

Sean Wilkins, CFO

Vaughan Lewis, Chief Strategy Officer 



Investor Relations

James Finney, Director of IR



Hudson Sandler 

Alex Brennan / Charlotte Cobb / Andy Richards

+44(0) 207 796 4133


About 888 Holdings Plc:

888 Holdings plc (and together with its subsidiaries, "888" or the "Group") is one of the world’s leading betting and gaming companies. The Group owns and operates internationally renowned brands including William Hill, 888, and Mr Green. Incorporated in Gibraltar, and headquartered and listed in London, the Group operates from offices around the world.

The Group’s vision is to make life more interesting and its mission is to delight players with world-class betting and gaming experiences. 

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28 Mar 2024



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