Sports Illustrated Casino goes live in Michigan

Sports Illustrated Casino goes live in Michigan

We have officially launched Sports Illustrated Casino in Michigan!

Today marks a tremendous milestone for 888 and our ground-breaking partnership with Authentic Brands Group. As our Sportsbook product has evolved over the last few months, we have taken the opportunity to introduce our world-class casino product to the US market.

Our casino product features a completely redesigned interface and is custom-tailored to seamlessly integrate the iconic Sports Illustrated brand. Alongside the existing bank of over 500 games, we plan to introduce two brand new Sports Illustrated themed games, which will eventually be rolled out to customers across the globe. 

We have also introduced an AI-powered host, Sierra Covers. Sierra is a sportscaster who will serve as brand ambassador and is featured within the game. Be on the lookout for her to appear in promotions and advertisements as she evolves to serve as the face for Sports Illustrated Casino! 

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07 Feb 2023

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