William Hill Announces the Appointment of New CFO

William Hill Announces the Appointment of New CFO

  • Eric Hageman, former CFO of IWG PLC, to join William Hill as CFO
  • Eric takes over from Matt Ashley who, following the successful sale of William Hill Group to Caesars Entertainment, is leaving to take up the role of CFO for Micro Focus PLC

William Hill, a leading betting and gaming company, is pleased to announce the appointment of Eric Hageman as Chief Financial Officer (CFO), with effect from 7 June 2021, including a position on the William Hill Caesars Management Board, after a short handover with Matt Ashley.

Eric most recently held a Group CFO position at IWG PLC, a global workplace operator based in Switzerland. He previously held the same role at a number of leading listed companies including TeleCity Group PLC in the UK and Royal KPN NV, the leading communications group in the Netherlands.

Commenting on his appointment, Ulrik Bengtsson, William Hill CEO said: "We are delighted to welcome Eric to the William Hill team.  He brings a wealth of financial and operational experience within digital and technology driven industries as well as senior management experience.  I look forward to working with him as we lead William Hill through the next chapter.  I also want to thank Matt Ashley for his substantial contribution to William Hill through the challenging period of the global pandemic."

Eric commented, "It is an exciting time to join William Hill and I look forward to working with the William Hill team and its shareholder Caesars on the next chapter".



For further information please contact:


Andrew Porter on 020 7404 5959

William Hill

Alison Cole, Director of Corporate Communications on 0207 612 3233


About William Hill

William Hill, part of Caesars Entertainment Inc., was founded in the UK in 1934.  It is one of the most recognised and trusted brands in the global sports betting and gaming market. William Hill operates in 13 locally licensed countries across the globe. The company employs c12,000 people in nine countries and they are united by Group’s core value to always ‘Go one better’.  For more about William Hill please visit www.williamhillplc.com 

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01 Jun 2021

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