William Hill to donate 100% of Eurovision profits to Support Ukraine

William Hill to donate 100% of Eurovision profits to Support Ukraine

With only 24 hours to go until the Eurovision final takes place in Liverpool, William Hill has announced that they will be donating all profits made on its Eurovision market towards relief efforts for displaced Ukrainians in the UK.

100% of the profit of all bets placed in William Hill’s Eurovision  markets will go towards the incredible Support Ukraine initiative. These funds will provide essential food, toys, and humanitarian aid to the thousands of displaced Ukrainians here in the UK – as well as much-needed support for their families abroad.


William Hill spokesperson, Lee Phelps, said: 

"We will be pledging 100% of our profits made on the Eurovision market to the brilliant Support Ukraine charity. If you place a bet on the Eurovision market this weekend, Ukraine will win regardless of if customer bet slips are successful."

"It has been over a year since millions of Ukrainians had their worlds turned upside down, and on the weekend of a Eurovision that should be being held in Kyiv, it is a stark reminder that the fight is ever-present – but so too are the relief efforts, and the resilience shown by a nation with a heart of steel. We must not forget the disasters Ukrainians are still battling through, and the continued support Ukrainians require both in their home country and for those who have sought refuge here in the UK."

A growing charity initiative based in London, the Support Ukraine Coordination Hub, has already assisted in providing hundreds of meals to an increasing population of Ukrainians seeking refuge in London, as well as delivered aid to families that have remained or are unable to leave Ukraine. Additional aid includes the donations of food, toys, and other humanitarian supplies.


Natalia Ravlyuk, a spokesperson for Support Ukraine, said: 

"We are immensely grateful for all the support Ukrainians have received from the UK and British people, and for their grand offer to host Eurovision on behalf of Ukraine.We are especially thankful to William Hill for their fantastic gesture to donate all profits from betting on the event to our cause. We are deeply touched."

"The money will help provide necessities to those effected on or near to the front line and de-occupied territories, including medical aid such as medicine and much needed medical evacuation vehicles."

A final donation figure will be confirmed on Monday, following the finale of the Eurovision Song Contest.


For more information on the Support Ukraine project, click here to visit their Neighbourly page. 

For the latest odds on the Eurovision market, click here.


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12 May 2023

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