William Hill's NEW global music track announced

We are incredibly excited to announce that William Hill have signed a deal with multi award-winning British drum and bass band, Rudimental.

The former UK chart topping track, Feel the Love, featuring the unmistakable vocals of soul singer John Newman, is set to play-out in all William Hill advertising material moving forward across our global markets.

We made the decision to move away from Sweet Caroline, to find an exciting new sound that addresses the needs of our customers in this post-Covid era. With the sporting arena returning to its thriving self and our consumers reconnecting socially, now is the perfect time to attach a new identity to our brand and find a tune that reflects this new wave of positivity.

So, how did we make the choice? We wanted our new song to retain the things our customers love in our music tracks – an upbeat, exciting, and uplifting tune with a massive chorus and a general feel-good factor that gets everyone on their feet. But most importantly, we also wanted a modern and dynamic track that works well for sportsbook, gaming, and responsible gambling.

This feel-good track has a gradual build that we believe works well in capturing the excitement of our gameplay and representing the essence of Brotherhood. Watch it play-out here for the first time within our new 60-second advert. We hope you all feel the love!

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30 Sep 2022

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